You
might have heard of many SEO friendly websites and URLs, but do you know how
you can check if a website or a URL is optimized or not.
Let’s
start with, what does an SEO friendly website or URL mean? And how can you make
a website SEO friendly? You can run your website through several tests that
will make sure that you have SEO friendly website. There are various free and
paid tools available online to do that.
What is an SEO friendly website?
In
the most basic terms, if a website is SEO friendly, then Google can crawl it
with ease. The search engine will crawl websites according to the keywords
entered by the user and then efficiently index these websites according to
that.
Characteristics that an SEO friendly
website have:
- Higher online
Visibility or internet presence
- Includes
completely optimized websites
- It should have
meaningful and attractive web structure.
- The website should
contain unique and optimized content.
- There should be
unique titles and meta description for all the web pages.
- And a lot more
Ways to check the SEO of your website!!!
Check for SEO friendly URL structure
A well-structured website URL should include keywords; therefore, a user can easily reach to your website.
• There should not be duplicate content on
the website with no confusing URLs.
• Refrain URLs from any kind of punctuation
• Make sure all hidden URLs of your website
can be indexed by the search engine crawlers so it will index on the top of the
result page.
Tips to have SEO friendly URL
• Choose a catchy and short domain name for
your website. Your SEO URL should reflect the kind of business products and
services you offer. However, the character limit for URL is 2048 but it is
recommended you keep it as short as possible.
• Using keyword is an ideal option but it is
recommended you use keywords that look natural.
Check for the category name
If
have the right category name on your articles and web pages, then it will
directly impact the ranking of your website. Giving a category name to your
articles will be helpful for you to get indexed higher on the search engine
result page.
Check your website for user’s
experience
Offering
a great user experience to your users will reduce the bounce rate of your
website. Have a clear website structure with clear instructions. Having a great
website structure will enable you to leave a great impact on the website.
“Offering
great user experience results in higher traffic to your website”.
How to offer great user experience to
your customers?
• Create a simple background design of your
websites.
• Provide easy navigation of the website to
your users. The navigation bar should be descriptive as well as clear.
• Create a user-friendly signup page where
you should only focus on the essential information of the person that is
needed.
Check for the permalink structure of
the website
Permalinks
play a crucial role when it comes to making a website that is SEO friendly.
Permalinks are the URLs for your website. Using this link, you can show your
website content on social media so more and more people can attract towards
your website. Not just you even the other bloggers can also share your website
content on social media.
But
the default permalinks are not SEO friendly. To make them SEO friendly, you
have to change the default setting at the WordPress dashboard.
Check for mobile-friendly feature
As
you know, these days, the number of mobile users has become increased at a
higher rate. Not just that having a mobile-friendly website can directly impact
the Google ranking of your website. According to a survey, there were 2 billion
mobile users are there in 2019 and till 2022 the count will become 5 billion.
Therefore, having a mobile-friendly website has become a necessity for all website
owners.
Google
has announced that a mobile-friendly website can also index higher on the
result page. So, to make your website optimized it should be mobile-friendly.
Now,
you know the kind of tests you need to run on your website in order to check
whether the website is SEO friendly or not. Here are a few tools which will
help you to analyse and monitor the SEO performance of your website:
- Moz
- Ahrefs
- Semrush
- Seo Site Checkup
- Seoptimer
- Woorank
- Websiteseochecker
- Small Seo Tools
